welcome to the leotard boutique!
Hi! I'm Melanie, founder of The Leotard Boutique, a mom-owned, 100% made in the USA, small business. We're an online shop that specializes in adorable, affordable leotards & skirts for your most precious little darlings.
We offer five essential & versatile basic leotard styles in more than 20 pretty colors that are simple to mix and match.
We make our leotards & skirts for kids who twist & turn, jump & roll, move & groove! They are high quality & so very comfortable, made with 100% nylon fabric that stretches just enough (but not too much) and is the perfect thickness. They are colorfast and made to last!
motherhood & the birth of a fresh idea
2013 was a memorable year for me. It was the year when the biggest life changing moment happened. It was the year I gave birth to my first child.
If you are a mom and reading this, you probably know what I am talking about!
Between feeding, changing diapers, burping, naps & all the other demands of being a mom to a newborn, I also hatched an idea for a new company.
If you guessed it had something to do with leotards, you are right!
Today, both my little girl and The Leotard Boutique have gotten bigger. But, first I should explain why I launched this business.
my childhood & dance
Growing up, I studied dance for 16 years. During this time, my parents worked really hard to pay for my lessons & gear. I'm so thankful for their support and encouragement (thanks mom & dad, love you both!), especially because dance taught me so much. One of the most important lessons I learned is that persistence, patience & hard work deliver profound results. Big time.
Dance gave me so much. I also experienced first hand the financial burden dance lessons & dance gear can cost.
I wanted to do something to help others experience this important, healthy activity.
I founded The Leotard Boutique because I wanted to make leotards that were well-made, adorable & affordable.
I hope the girls who wear my leotards experience the same joy & positive benefits from dance that I did.
not my momma's or your momma's leos
Before I started The Leotard Boutique, leotard styles hadn't changed much since my mom studied ballet in the '60s, The options were basic, boring & outdated. (Yawn!)
I knew I could do better. With an extensive background & solid success in merchandising, I decided it was time for me to update leotard options for girls.
I was on a mission.
I sourced companies that shared my values of high quality, 100% made in the USA products in order to make a leotard that would not get droopy, fade, or wear out.
I focused my line on five essential styles. I made sure they were fun, fabulous & contemporary, not stodgy or boring.
I created a true to size fit chart to take the guess work out of ordering. All you need is a tape measure and you are golden.
I developed a palette of pretty colors that you and your daughter will love & won't find anywhere else.
Even better, the leotards are affordable & well-made. At just $12 to $19, the value is really hard to beat!
Plus, we deliver your package quickly (insert fast sound here) & keep shipping rates as low as possible.
Little gymnasts and tiny dancers have never looked so adorable.
Throughout the whole process, I followed the lessons I learned in dance class: persistence, patience & hard work deliver exceptional results. There really aren't any shortcuts.
psst: leotards are great for other uses too!
Our leotards are part of a perfect ensemble for flower girl outfits, birthday princesses, Halloween costumes & dance recitals.
Even little fellas can sport leotards to transform from Clark Kent to Spiderman or one of their other favorite superheroes: Batman, Spiderman, Sponge Bob Squarepants—you name it!
When you embrace the possibilities of a DIY costume, you get really creative and have a blast! You can monogram or hand embellish leotards to get just the look you or your child wants.
We offer a rainbow of colors so the options are endless.
#leotardboutique on Instagram
I love seeing your playful, joyful, adorable kids wearing our leotards & skirts. It makes my heart happy! So, please, keep those photos coming. Post your photos on Instagram & tag #leotardboutique!
Thanks for being such an important part of The Leotard Boutique!