Before I started the Leotard Boutique, leotard styles hadn't changed much since my mom studied ballet in the '60s, The options were basic, boring, and outdated. (Yawn!) I knew I could do better.
Some girls grow up dreaming of being an astronaut or doctor. I was a budding entrepreneur and fascinated by merchandising. (You can see my kids share my entrepreneurial spirit. The apple doesn't fall far from the tree.) When it came time for college, I focused my studies on merchandising, then after some pivotal internships where I gained extensive practical experience, I launched a successful career. That is an abridged version, but somewhere between that time and the birth of my daughter, I realized that combining my childhood passion for dance and my years of education and work experience in merchandising was the perfect foundation to start my own company.
I decided it was time for me to update leotard options for girls.
I was on a mission.
I sourced companies that shared my values of high quality, 100% made in the USA products in order to make a leotard that would not get droopy, fade, or wear out.
I focused my line on five essential styles. I made sure they were fun and contemporary, not stodgy or boring.
I created a true-to-size fit chart to take the guess work out of ordering. All you need is a tape measure and a daughter who can stand still for one moment. (The second part might be tricky!)
I developed a palette of pretty colors that you and your daughter will love and won't find anywhere else.
Even better, our skirts and leotards are affordable and well-made. At just $12.50 to $23, the value is really hard to beat!
Plus, we deliver your package quickly (insert fast sound here) and keep shipping rates (insert cash register sound here) as low as possible.
Little gymnasts and tiny dancers have never looked so adorable.
Throughout the whole process, I followed the lessons I learned in dance class: persistence, patience and hard work deliver exceptional results. There really aren't any shortcuts.
